“Someone who put their money down to support an artist is serious about music, and that was who we wanted in our community. It’s not just someone liking every post on Facebook or Instagram,” Bandcamp COO Joshua Kim told Music Ally. The thinking was ‘hey, if you’re a buyer, you’re committed and engaged’. “There was a good reason for creating it like this: to make sure the quality of the community was very high. Until recently, the restriction meant that visitors to Bandcamp without one of those accounts were unable to use community features like following and wishlists. The number of people signing up to Bandcamp quadrupled after it dropped its requirement for people to make a purchase before they could get a ‘fan account’ on the music site. Tags: Artists Bandcamp cassettes Indies merch
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